An Effective SEO Marketing Strategy is the key for generating organic leads for a website, thus helping build a successful online business with regular queries flowing in. Read for details.
Search Engine Optimization (SEO) is the process through which a website is tailored to the algorithms that search engines use to rank websites for their search results. Consistent implementation of SEO techniques for generating regular leads of potential clients for increasing business, can be termed as SEO Marketing.
To get online queries from genuine clients who are searching for products or services similar to yours, five essential components of SEO Marketing as explained below, need to be followed :
The first step to a successful SEO strategy is the research and selection of keywords. These can be single words or phrases which people search while looking for some product or service. Once identified, the important keywords have to be placed in the content of the respective landing pages.
Description and Meta Tags
Description is a concise explanation of the web page, while Meta Tags provide search engines with information about the site. These two play a vital role in Search Engine Optimization as they define the relevance and purpose of the web page to search engines.
It is rightly believed that ‘Content is King’. Creating quality content ensures not only top search engine rankings, but also creates positive user experience. Moreover genuine and engaging content educates the consumer as also reiterates your authority in the field, leading to a spurt in popularity and the resulting queries.
Backlinks or Inbound links are links that are directed towards a website. The number of such links is an indication of the popularity or importance of that website. Most of the search engines give more credit to websites that have a good number of quality backlinks, and consider them more relevant than others in their results pages for a search query. Press Releases, Blogs and Articles are good sources for getting quality backlinks.
Social media has emerged as another credible source for gauging the popularity of a website. Thus websites should establish a strong social media presence and engage their potential clients on various platforms like facebook, twitter, google+, pinterest etc, as search engines get signals of influence and authority of a website from social media.
The above tips for SEO Marketing will surely help websites get more visitors, resulting in more popularity and increased business.